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When Key Influencer Friends Say Hello

Facebook Insights reach

How and what we think about reach and frequency is changing.

Traditional media is measured, has always been measured, using reach and frequency, how many and how often. The cost to buy either is high; purchased together the cost is often exorbitant. Consider the extreme example of an ad during the super bowl: with a reach of millions, the frequency is usually just once. Saturation in traditional media is often only a luxury for those with deep pockets.

How to Email Facebook (and other tips from Seattle F8 2011) - The Story

Contacting-Facebook-Albis-Picture

Contacting Facebook is almost impossible. Imagine being one of thousands trying to make human contact every day with The Social Network. One sure way we discovered, however, was to go in person. It was a priceless, fascinating trip. And we returned with a deeper understanding of Facebook beyond expectation.