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Facebook Insights reach

How and what we think about reach and frequency is changing.

Traditional media is measured, has always been measured, using reach and frequency, how many and how often. The cost to buy either is high; purchased together the cost is often exorbitant. Consider the extreme example of an ad during the super bowl: with a reach of millions, the frequency is usually just once. Saturation in traditional media is often only a luxury for those with deep pockets.